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The case isn’t storage. It’s the difference between a thing you keep in a drawer and a thing you can take with you.
The reason this exists is boring and completely correct: the accessories multiply.
Anyone who has been doing this a while ends up with a scattered collection of small objects living in three different drawers, none of which travel well and half of which are the free plastic ones that came with something else. A case doesn’t add a function. It consolidates a mess, and then it makes that consolidated thing portable, which changes when and where you’d use it.
Houseplant come at this from an unusual angle. Seth Rogen and Evan Goldberg co-founded the company, which launched in Canada in 2019 and in the US in March 2021, and the entire brand thesis is that this category had been aesthetically abandoned. Everything available was either clinical, like a pharmacy sample, or aggressively juvenile. There was no version of these objects you’d be relaxed about a guest picking up.
The design brief was “would you be comfortable if someone found this.”
That’s the actual innovation and it’s not a small one. Making the objects look like objects, rather than like contraband, is what let the category move out of a drawer and onto a table. A carry case is that idea traveling.
Practically, the argument for a set over assembling your own is consistency. Everything is sized for everything else, it all goes back in the same way, and nothing is left behind because there’s an obvious empty space where it should be. That’s a real advantage over a bag of accumulated bits, and it’s the reason kits like this get used rather than admired.
For Tobacco Use Only
The case isn’t storage. It’s the difference between a thing you keep in a drawer and a thing you can take with you.
The reason this exists is boring and completely correct: the accessories multiply.
Anyone who has been doing this a while ends up with a scattered collection of small objects living in three different drawers, none of which travel well and half of which are the free plastic ones that came with something else. A case doesn’t add a function. It consolidates a mess, and then it makes that consolidated thing portable, which changes when and where you’d use it.
Houseplant come at this from an unusual angle. Seth Rogen and Evan Goldberg co-founded the company, which launched in Canada in 2019 and in the US in March 2021, and the entire brand thesis is that this category had been aesthetically abandoned. Everything available was either clinical, like a pharmacy sample, or aggressively juvenile. There was no version of these objects you’d be relaxed about a guest picking up.
The design brief was “would you be comfortable if someone found this.”
That’s the actual innovation and it’s not a small one. Making the objects look like objects, rather than like contraband, is what let the category move out of a drawer and onto a table. A carry case is that idea traveling.
Practically, the argument for a set over assembling your own is consistency. Everything is sized for everything else, it all goes back in the same way, and nothing is left behind because there’s an obvious empty space where it should be. That’s a real advantage over a bag of accumulated bits, and it’s the reason kits like this get used rather than admired.
For Tobacco Use Only